DMO is an operation platform designed for BMW dealers, supporting
dealer operations in various business processes based on mobile
platform. Mobile Sales model customer volume management,
opportunity management, Test Drive, quotations and order
management etc. this have significantly improves sales efficiency
and extends their capabilities.Based on "Relax, We Got You
Strategy from Customer Support Center, After-Sales Model has made
all process of the services digitalized, appointment, store
reception, digital pre-inspection, checkin etc, provides a better
experiences of paperless office for dealers and better experiences
customer services for after-sales.
Leads Management module handles all leads collection and
management from Omni channels. It helps the dealers find more
potential customers and enhance our knowledge for customer to
provide other services they need, this fully meets the need from
the business partner.CRM module provides a full data manager like
Customer Information, Customer and Vehicle relations, tags of
different data, signing history for privacy policy and track of
behavior etc. this contributes significant improvement to refine
operation for our dealers. Market Management module provides an
enhancement for our dealer to manage campaign event, our dealers
could review, approve, and manage campaigns online and offline,
and also will provide detailed reports for the campaigning events
to our dealer.
Community is a management platform focused on content provider and interactive ecosystem construction for users including users with MyBMW APPMINI APP and Wechat applications. It provides comprehensive UGC and PGC ability, like content editing, publishing , user interaction, incentive strategies and other capabilities based on this platform. we have varied and created interesting online experiences for users, provided users with different kinds of online and offline interaction opportunities while building an active community among users.
As the core system for Lingyue to manage personal information, UC provides various capabilities such as user identity authentication, basic information management, account login, personal information protection, etc. It mainly supplies services for both individual and enterprise users, for BMW and MINI customers, including account registration, login and identity authentication,personal information protection and automatically implantation of user rights, it also provides a customer service platformlization that can build bridges between user account and customer&vehicie operation relationships.
SOC is a promotional management tool for e-commerce platforms. By creating and publishing various types of promotional campaigns, users can enjoy various discounts, this contributes to promote the growth of platform GMV. the project covers BMW/MINI brands, it covers the whole circle for an campaign event, campaign rules and different rules combination, risk control, order payment calculation with all rules and promotional gift trigger rules.